StoreBoard Media Adds USA Drug to Media Network

NEW YORK, April 17, 2008 — StoreBoard Media announced today that its chain drug store media network has been expanded with the addition of USA Drug.

StoreBoard Media owns the exclusive rights to place indoor, patent pending EyeCurve™ billboards on entrance-way security pedestals in more than 7,000 locations nationwide. USA Drug operates more than 170 stores across five states.

"We are delighted to welcome USA Drug into the StoreBoard Media network," said Douglas Leeds, chief executive of StoreBoard Media. "USA Drug's close relationship with its customers will make our security pedestal media installations even more effective for our advertising clients as they seek to strengthen their in-store branding."

Dyer Custer, store auditor, USA Drug, said, "StoreBoard Media presented us with a great opportunity to transform a cost center — loss prevention technology — into a revenue generator. We are excited about the opportunity and look forward to working with the StoreBoard Media team."

About USA Drug

In February 1968, Stephen L. LaFrance, a registered pharmacist, formed Stephen L. LaFrance Pharmacy, Inc. The family-owned company has since evolved into a retail drug store chain and distributor with an extensive controlled label line of merchandise.

In 1984, the first USA Drug store opened in Pine Bluff, Arkansas. Over the past 20 years, the USA Drug family, which includes USA Drug, Super D Drugs, May's Drug Stores, Drug Warehouse, Med-X Drugs and Ike's Discount stores, has grown to more than 170 stores with retail outlets in Oklahoma, Tennessee, Mississippi, Missouri, and Arkansas.

In 1986, Stephen L. LaFrance Pharmacy, Inc., formed Select Brand Distributors - its own low priced line of merchandise with quality and ingredients comparable to the national brands. Select Brand products have grown to become one of the best-packaged brand alternative line of products in the country with over 650 Select Brand items.

About StoreBoard Media

StoreBoard Media has the exclusive rights to place indoor billboards on the security pedestals that are at the entrance to more than 7,000 chain drug stores nationwide, including CVS, Duane Reade, Longs, Jewel-Osco and others, generating more than half a billion monthly gross impressions. StoreBoard™ advertising panels occupy approximately 85 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "only aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.

CONTACT
Mark Braff
Braff Communications LLC
201-612-0707