SBM DELIVERS
StoreBoard Media Delivers
Increased Brand Awareness
StoreBoard Media | Arbitron Retail Advertising Effectiveness Case Study
- Visually aided message recall among those who noticed StoreBoards was over 50%.
- The StoreBoard messages increased the brand's overall advertising awareness.
- StoreBoards had a significant impact on the brands' in-store presence.
- The majority of shoppers find StoreBoards a useful way to learn about products.
- 40% of shoppers who noticed StoreBoards could make a connection between the ad and a purchase they've made.
Increased Reach – Complements Television Activity
StoreBoard Media | Nielsen 2010 re-allocation study – soft drink
Increased Sales
Test stores that contained the StoreBoard Media program had unit movement and sales increase that ranged from 8.7% to 65.6%.
- Candy – 22% and 17%
- Hair Care – 11% and 13%
- Razor – 30.0% and 65.5%
- Oral Care – 8.7%
- Cough and Cold – 8-10%
- Skin Care – 19.2% and 38.8%
- Allergy – 12.4%