StoreBoard Media Announces Partnership with Rite Aid, Creating the Nation's Largest Indoor Billboard System

NEW YORK, July 7, 2009— StoreBoard Media, a New York based media network, announced today a new partnership with Rite Aid Corporation in which StoreBoard will sell and manage media advertising on the security pedestals that are at the entrance of more than 4,800 Rite Aid stores in 31 states and the District of Columbia.

With Rite Aid added to their existing network, StoreBoard Media becomes the largest indoor billboard network in the United States with more than 72,000 advertising panels in more than 12,000 chain drug stores including CVS, Duane Reade, USA Drug, Kerr Drug and Snyder Drug. The company, which now operates in all 50 states and the District of Columbia, expects to have exclusive arrangements with more than 20,000 retailers by year-end as it expands beyond the drug channel.

"StoreBoard Media has demonstrated they can help us with some of our customer-centric retailing efforts by converting the ‘utility look’ of security pedestals into colorful and welcoming messages while providing relevant advertising and branding to our consumers about products in our stores," said John Learish, Rite Aid senior vice president of marketing.

StoreBoard sells its advertising in four-week cycles. Brands that have advertised to date include Procter & Gamble, Cadbury, Coca-Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings, Schick and others.

Doug Leeds, StoreBoard's chief executive officer, said, "We are thrilled to add Rite Aid to our network, which provides advertisers with a powerful mass medium that reaches consumers in the course of their daily lives as they are about to make a purchase decision. With the addition of Rite Aid, StoreBoard Media can deliver over one billion impressions every four weeks at a cost per thousand of less than $2.00."

About StoreBoard Media

StoreBoard Media owns the rights to place indoor billboards on the security pedestals that are at the entrance to chain drug stores nationwide, including CVS, Rite aid, Duane Reade, Jewel-Osco, USA Drug, Kerr Drug and others, generating more than one billion gross impressions every four weeks. StoreBoard™ advertising panels occupy approximately 65 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.

CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
mbraff@braffcommunications.com