
Retailer Advantages
RETAILER ADVANTAGES
- Converts the utility of security pedestals into colorful billboards that enhance the excitement of shopping.
- Profits are shared (less cost of installation and selling expenses) with retail partners, paid quarterly.
- Typically promotes national brands that are in-store and thus creates a proven sales lift for those products.
- New revenue generated without risk or capital investment.
- Category exclusive positions for national brands at the front of stores, thus reducing visual clutter.
- Positioned as a “media buy,” thus does not compete with other in-store media options for merchandising/trade dollars. Creates opportunity for retailers to capitalizes on the branding value of their stores.
- Advertising sleeves protect valuable EAS pedestals from shopping carts.
- Turnkey! Retailer has nothing to do except approve graphics.

