"PUTTING ADS ON A PEDESTAL (LITERALLY)"

Putting Ads on a Pedestal (Literally)

By STUART ELLIOTT
Published: July 6, 2009

A company that specializes in selling ads on the security pedestals at the entrances and exits of stores is expanding with a big new contract.

StoreBoard Media in New York is taking over the sales and management of such ads for the Rite Aid chain of drugstores. Rite Aid, which has more than 4,800 stores in 31 states and Washington, had previously been using News America Marketing, part of the News Corporation, for those tasks.

Financial terms of the agreement are not being disclosed.

StoreBoard already works for chains like CVS, Duane Reade and Kerr Drug. It sells the ads in four-week cycles to marketers like CBS, Coca-Cola, Kraft, Procter & Gamble and Unilever as well as to producers of Broadway shows.

StoreBoard hopes to expand beyond the drugstore category into other types of retail outlets later this year.