StoreBoard Media Adds Navarro Discount Pharmacies to Retail Out-of-Home Ad Network
StoreBoard Now in More Than 14,000 Retail Locations
NEW YORK, Oct. 14, 2010 — StoreBoard Media announced today that Navarro Discount Pharmacies has been added to the StoreBoard out-of-home ad network, taking the number of participating stores past the 14,000 mark. Navarro, based in Medley, Fla., is the largest Hispanic-owned pharmacy chain in the United States with 28 stores in Miami-Dade County.
Doug Leeds, StoreBoard's chief executive officer, said, "We welcome Navarro Discount Pharmacies to our retail ad network and look forward to working closely with them to deliver compelling brand messages for their customers as they are about to make purchase decisions."
"We have heard great things about StoreBoard Media and are eager to begin participating in their ad network," said Cristy Leon-Rivero, vice president, marketing, Navarro Discount Pharmacies. "Their custom-designed security pedestal advertising will 'dress up' our entranceways and provide another enhancement to our customers' overall shopping experience."
StoreBoard Media's indoor billboards now deliver 1.2 billion gross impressions every month. The company's rapid growth was recognized recently by Inc. magazine, which for the second consecutive year named StoreBoard Media one of America's fastest-growing private companies. StoreBoard's placement on the Inc. 500 list was based on three-year revenue growth (2006-2009) of 1,229%.
About Navarro Discount Pharmacies
Headquartered in Miami, Navarro Discount Pharmacy was founded in Havana, Cuba in 1940 and opened its first store in the U.S. in 1961. With 28 stores and approximately 1,500 employees in Miami, Navarro is the largest Hispanic-owned drugstore chain in the U.S. The stores cater to the Hispanic market and further differentiate themselves by offering many products and services that are not found in traditional drugstores such as wireless phones, designer fragrances and in-store healthcare clinics. For more information, visit www.navarro.com.
About StoreBoard Media
StoreBoard Media, America's largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard's indoor billboards generate more than one billion gross impressions every four weeks. StoreBoardTM advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings, Schick and others.
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707