"STOREBOARD MEDIA ADDS KERR DRUG"

StoreBoard Media Adds Kerr Drug

By Katy Bachman

StoreBoard Media, a place-based network of indoor billboards at the security entrance of drug stores, has added Kerr Drug to its distribution, the company announced Tuesday (June 23).

The addition brings another 100 stores throughout the Carolinas to StoreBoard's network of more than 13,000 chain drug stores nationwide, including CVS, Walgreens, Duane Reade, Longs, Jewel-Osco, USA Drug and others. StoreBoard's distribution partners share in the advertising revenue.

"StoreBoard Media's security pedestal advertising will enable us to generate incremental revenue by posting brand messages that are highly relevant to our customers," said Bill Baxley, senior vp of merchandising and marketing for Kerr Drug.