EXECUTIVE SUMMARY
Executive Summary
StoreBoard Media LLC ("SBM"), owner of America's in-store billboard network, is a media sales company that enables national brands to dominate, exclusively for 4 weeks, the entrances and exits of 12,000 chain drugstores in 50 states along with Puerto Rico and Washington DC.
SBM holds long-term contracts with retailers for the exclusive right to cover their security pedestals, flanking the doorways, with 5 foot high, full-color advertising panels (2-sided "sleeves"). The company sells, produces, installs and verifies these StoreBoards on behalf of the major drug chains, as a new out of home branding medium. Retailers consider this storefront space "our most prime real estate."
The company has gone-to-market by positioning StoreBoards as a value alternative to traditional OOH media… an indoor billboard that's only "aisles away", verses an outdoor billboard that's "miles away", from the purchase point. Because StoreBoards are pure advertising and not promotion, SBM will not compete with other in-store media for merchandising dollars. Rather, it will compete for share of OOH budgets, the second fastest growing sector of media (after online advertising).
Advertisers purchase StoreBoards in 4 week flights. SBM guarantees placement and print quality, for a total monthly audience exceeding one billion impressions… more validated reach than any other out-of-home media including Wal-Mart TV.
During its first full year of operation, SBM signed clients including P&G, Unilever, Hershey, Energizer, Vonage, Maybelline, Pfizer, GSK, Redi-Clinics, Wyeth and even other media companies including CBS Television and CW11. Today more than 80% of our advertisers are repeat customers.
Some of the best retail chains in the nation are part of the StoreBoard network including CVS Pharmacy, Rite Aid, Duane Reade and Kmart.
StoreBoards typically feature a large brand icon, front and back of each pedestal, and "greets" virtually every shopper entering the store at the critical first impression moment… at eye level. Competing in-store media capture only a fraction of shoppers due to their dispersed locations in aisles, with many being too high or low to be optimally visible.
Even in-store radio and grocery cart ads do not capture 100% of shoppers, as SBM does, at a lower CPM rate. Other out-of-home media, like billboards, bus shelters and transit signage, are much less efficient. Media buyers discount their quoted audience size, allowing only the percentage of drivers/pedestrians who "noted" the ads to be counted.
SBM represents a simple, no-tech signage solution that wraps around an already installed base of structures, forming a national footprint, for a powerful media network… actually SEEN by mass audiences. That's because of their location and their size. A typical store with 3-4 pedestals will have approximately 60 square feet of exclusive branding (billboard space) at the entrances. This is considered an unprecedented opportunity for large ad placement.
StoreBoard Media provides a dual benefit, giving advertisers a cost-effective way to dominate the all-important "front end" of high traffic stores… while giving retailers a way to excite their store environment and gain a new revenue source beyond traditional product sales and vendor co-op dollars.
StoreBoard Media has hired a top Sales Manager from News Corp, as well as media specialists from Time Inc and Carat USA. The company has also established strategic alliances with Checkpoint Systems and Sensormatic (part of ADP), who together produce 99% of the retail security systems in the United States.
SBM is currently in negotiation with the leading category retailers as it expands beyond the drug channel into supermarkets, discount stores, home improvement, office supply, video game and toy markets.