MATCH PANEL TESTS
Match Panel Tests
Two Sales Impact Tests of StoreBoards for a Major Client In the Razor Category
METHODOLOGY
- During November 2006, StoreBoard Media installed two different razor blade programs into two different cities. The program was installed in over 650 stores.
- StoreBoard Media contracted with Masi International to conduct separate matched panel studies in each city where the StoreBoards were installed.
- A total of 15 matched panel test and control pairs were identified. The base period was the 4 week period prior to the installation and the test period was the 4 week period of the program.
SUMMARY
- The test period clearly "moved the needle" in those stores where the program was installed, thereby improving unit movement by 30.0% and 65.5% accordingly. The use of StoreBoards in the test stores created awareness, recall and most importantly sales!
Matched Panel Study for StoreBoards for a Major Client In the Candy Category
METHODOLOGY
- During Cycle 3 — February 26 - March 25, 2007, StoreBoard Media installed a new premium candy program into Duane Reade stores in Manhattan. The program was installed in over 125 Manhattan locations.
- StoreBoard Media contracted with Duane Reade to conduct a matched panel study.
- A total of 15 matched panel test and control stores were identified. The base period was the 4 week period prior to the installation and the test period was the 4 week period of the program.
SUMMARY
- The test period followed a month of "cut in" where the new product was gaining product distribution into Duane Reade stores. When compared to one another the stores that contained the StoreBoard program had unit movement and sales increases by 22% and 17% accordingly.
**Scan data reported by Duane Reade
Matched Panel Study for StoreBoards for a Major Client In the Oral Care Category
METHODOLOGY
- During Cycle 11, 2007 — October 11 - November 4, StoreBoard Media installed an Oral Care program that featured 3 Oral Care products into selected CVS stores in Chicago. The program appeared in over 153 CVS stores in the marketplace.
- StoreBoard Media contracted with Masi International to conduct the Matched Panel Study and used CVS to Scan Data.
- A total of 15 matched panel test and control stores were identified. The base period was the 4 week period prior to the installation and the test period was the 4 week period of the program.
SUMMARY
- The StoreBoard billboard program resulted in a noticeable sales increase during the test period for all 3 featured brands. StoreBoard Media effectively created awareness and trial. When compared to one another the stores that contained the StoreBoard program had sales increases as follows:
- Paste: 6.5%
- Rinse: 6.9%
- Brush: 8.7%