StoreBoard Media Adds Kerr Drug to Media Network
NEW YORK, June 24, 2008 — StoreBoard Media announced today that its chain drug store media network has been expanded with the addition of Kerr Drug.
StoreBoard Media owns the exclusive rights to place indoor, patent pending EyeCurve™ billboards on entrance-way security pedestals in more than 13,000 locations nationwide. Kerr Drug, based in Raleigh, NC, operates more than 100 stores throughout the Carolinas.
"Kerr Drug is a major regional chain that has worked hard to maintain its community pharmacy heritage," said Douglas Leeds, chief executive of StoreBoard Media. "Kerr's unique bond with its customers offers our advertisers a fantastic environment to convey their branding messages."
Bill Baxley, senior vice president merchandising and marketing, Kerr Drug, said, "StoreBoard Media's security pedestal advertising will enable us to generate incremental revenue by posting brand messages that are highly relevant to our customers. We look forward to working with StoreBoard Media to enhance our customers' in-store experience."
About Kerr Drug
Kerr Drug (www.kerrdrug.com) is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, Kerr Drug is taking the vision of community pharmacy farther than any other drug chain. The company has placed its future on its unique ability to provide patients, the medical community and health plan sponsors access to the most comprehensive and convenient health and wellness offering in the industry. With a mission to be the most comprehensive provider of pharmacy and related health care services, while continuing to be the most reliable provider of health related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix.
About StoreBoard Media
StoreBoard Media has the exclusive rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 chain drug stores nationwide, including CVS, Walgreens, Duane Reade, Longs, Jewel-Osco, USA Drug and others, generating more than a billion monthly gross impressions. StoreBoard™ advertising panels occupy approximately 85 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "only aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707