Kelley O'Day Joins StoreBoard Media as Senior Account Director

NEW YORK, Oct. 13, 2008 – StoreBoard Media announced today that Kelley O'Day, a multi-platform media veteran, has joined the company as senior account director, a new position.

StoreBoard Media owns the rights to place indoor, patent pending EyeCurve™ billboards on entrance-way security pedestals in nearly 8,000 chain drug stores nationwide.

O'Day joins StoreBoard Media from The Sunflower Group in Norwalk, Conn., where she was director of global accounts for nine months after serving for seven years as director of sales. As director of global accounts, O'Day worked with high profile clients including Unilever, Mars and Pepsi. She was involved in every aspect of the in-store programs she sold, from conception to completion, and helped manage client expectations through the entire process.

O'Day's initial in-store marketing experience came in 1995 when she joined ACTMEDIA. The company was acquired by News America Marketing in 1996, and she remained with the organization as a sales associate before being promoted in 1999 to account director, in-store event sales.

"Kelley has attained great success and earned high levels of respect in the industry by following a philosophy of consulting with clients on what's best for their brands and product growth," said Rick Sirvaitis, president, StoreBoard Media. "Her approach to sales and her experience in the in-store arena makes her a terrific addition to our team."

O'Day earned a bachelor's degree in business administration from Southern Connecticut State University in New Haven.

About StoreBoard Media

StoreBoard Media owns the rights to place indoor billboards on the security pedestals that are at the entrance to nearly 8,000 chain drug stores nationwide, including CVS, Duane Reade, Longs, Jewel-Osco, USA Drug, Kerr Drug and others, generating more than half a billion monthly gross impressions. StoreBoard™ advertising panels occupy approximately 85 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "only aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.

CONTACT
Mark Braff
Braff Communications LLC
201-612-0707