Catherine Bannon Joins StoreBoard Media as Operations Associate
NEW YORK, Oct. 20, 2010 — StoreBoard Media announced today that Catherine "Katie" Bannon has joined the company as operations associate. In this newly-created position, Bannon will report to Rashi Malhotra, director of operations, and coordinate printing, shipping, installations and compliance.
The expansion of StoreBoard's Operations Department was necessitated by the rapid growth of the company's retail out-of-home advertising network, which now numbers more than 14,000 retail locations across the country.
Malhotra said, "Katie has compiled some excellent experience in the areas of planning, organizing and managing various types of business activities, a skill set that is ideally suited to the demands of ensuring smooth operation of our retail ad network. She is a welcome addition to our team and her support will play an important role in our continued growth."
Bannon is a May 2010 graduate of the University of Wisconsin in Madison, where she earned a bachelor's degree in history.
During her senior year in college, she served as campus manager for Bianchi-Rossi Tours, where she planned and organized spring break vacation packages.
She also was an administrative assistant at Taube Management in New York, where she helped oversee the daily building operations and financial performances across the company's residential properties.
At BBMNATION.com in Madison, Bannon assisted in the development of the first online Blackberry PIN-based social networking website.
StoreBoard Media's rapid growth was recognized recently by Inc. magazine, which for the second consecutive year named StoreBoard one of America's fastest-growing private companies. StoreBoard's placement on the Inc. 500 list was based on three-year revenue growth (2006-2009) of 1,229%.
About StoreBoard Media
StoreBoard Media, America's largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard's indoor billboards generate 1.2 billion gross impressions every four weeks. StoreBoardTM advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings, Schick and others.
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707