Joe Sullivan Joins StoreBoard Media as Vice President, Retail Partnerships

NEW YORK, March 10, 2008 — StoreBoard Media, which owns the exclusive rights to place advertising on entrance-way security pedestals in major retail chains nationwide, announced today that Joe Sullivan has joined the company as vice president, retail partnerships.

Sullivan joins StoreBoard from NewsAmerica Marketing, where he was senior account director, merchandising services. He joined News America Marketing's Merchandising Services division in 2000, helping the company penetrate new classes of trade such as dollar stores and convenience stores. During his time at News America, Sullivan managed key clients such as Rite Aid, Novartis, Panasonic, Masterfoods, Pfizer, Johnson & Johnson, Hershey, SCA Marketing, B&G Foods and General Mills.

"Joe has spent 20 years in and around the in-store environment, and has a keen understanding of the business from all points of view, " said Douglas Leeds, chief executive of StoreBoard Media. "He is a great addition to our team as we enter a significant expansion phase of our business in 2008. "

Sullivan began his professional career in the food broker industry at M.W. Houck in metro New York. Over a ten year period, he progressed from an entry level sales representative to eventually become a group sales manager and, ultimately, to director level positions in merchandising and category management.

Sullivan later worked at AC Nielsen, supporting the Bristol-Myers Squibb consumer sales organization, and at internet start-up Priceline Webhouse in a business development role.

Sullivan earned a bachelor's degree from Fordham University.

About StoreBoard Media

StoreBoard Media has the exclusive rights to place indoor billboards on the security pedestals that are at the entrance to more than 7,000 chain drug stores nationwide, including CVS, Duane Reade, Longs, Jewel-Osco and others, generating more than half a billion monthly gross impressions. StoreBoard™ advertising panels occupy approximately 85 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "only aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.

CONTACT
Mark Braff
Braff Communications LLC
201-612-0707