JEFFREY K. MCELNEA
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Jeffrey K. McElnea Co-Founder A 35-year leader and “Lifetime Achiever” of the marketing communications industry, Jeff McElnea has received numerous awards, including his recent induction to the Promotion Marketing Hall of Fame by the MAA Worldwide. Jeff became President of Einson-Freeman, Inc. at age 29, following his purchase of the company from AMEX-listed EAC. As President he led the build-up of the firm into a global enterprise serving many Fortune 500 clients, then sold the top-ranked promotion agency to WPP Group in 1988. Jeff continued with Einson as Chairman/CEO for another 12 years while also heading two other WPP companies, Conquest USA and MGA Marketing. Among his clients were marketing giants such as Unilever, AT&T, Burger King, Kimberly-Clark, Gillette, Schering-Plough, Colgate, Amtrak, IBM, Reynolds Metals, Pepsi-Cola, Kodak, Nestle, Kraft, CBS Television, Fiat, Audi and Weight Watchers. Following his 30-year agency career, Jeff became President of Satmark Media Group, a start-up new media firm that launched the first national ATM advertising network, now owned by Bank of America. Today his consultancy, The Jeffrey Group (NYC), advises multinational agencies and marketing enterprises in new business development. He has managed or helped finance early stage marketing ventures in alternative media, and specialized communications. Along with his friend, Doug Leeds, he purchased Impact Media in 2005 and helped create StoreBoard Media. The rest is history. Jeff serves on the Boards of five companies and is an advisor to Johns Hopkins School of Public Health as well as Columbia University’s Mailman School of Public Health. He was a 1971 graduate of Dartmouth College and a marketing major at the Tuck School of Business. |