TOP 50 DMA - IMPRESSIONS
Top 50 DMA - Impressions
Total Stores Available Nationwide: 13,306
Total Number of Impressions per cycle: 1,138,417,212
Total Number of Impressions per Cycle in Top 50 DMA:
CVS – 435,528,000
Rite Aid – 260,323,200
Duane Reade – 13,082,400
Kerr Drug – 3,808,800
Navarro – 2,925,612
Kmart – 79,819,200
TOTAL –795,487,212
| Rank | DMA | CVS | Rite Aid | Duane Reade | Kerr Drug | Navarro | Kmart | TOTAL |
|---|---|---|---|---|---|---|---|---|
| 1 | New York, NY | 43,801,200 | 40,489,200 | 13,082,400 | 4,968,000 | 102,340,800 | ||
| 2 | Los Angeles, CA | 31,298,400 | 21,610,800 | 4,084,800 | 56,994,000 | |||
| 3 | Chicago, IL | 15,897,600 | 4,195,200 | 20,092,800 | ||||
| 4 | Philadelphia, PA | 23,929,200 | 29,725,200 | 5,188,800 | 58,843,200 | |||
| 5 | San Francisco, CA | 12,254,400 | 5,713,200 | 1,214,400 | 19,182,000 | |||
| 6 | Dallas, TX | 16,063,200 | 16,063,200 | |||||
| 7 | Boston, MA | 25,585,200 | 13,579,200 | 1,766,400 | 40,930,800 | |||
| 8 | Washington, D.C. | 23,432,400 | 8,528,400 | 2,539,200 | 34,500,000 | |||
| 9 | Atlanta, GA | 17,470,800 | 10,764,000 | 82,800 | 1,766,400 | 30,084,000 | ||
| 10 | Houston, TX | 5,796,000 | 5,796,000 | |||||
| 11 | Detroit, MI | 18,712,800 | 10,350,000 | 3,974,400 | 33,037,200 | |||
| 12 | Tampa/St Pete, FL | 13,827,600 | 2,097,600 | 15,925,200 | ||||
| 13 | Phoenix, AZ | 9,273,600 | 1,545,600 | 10,819,200 | ||||
| 14 | Seattle, WA | 8,611,200 | 1,545,600 | 10,156,800 | ||||
| 15 | Minn./St Paul, MN | 3,726,000 | 1,876,800 | 5,602,800 | ||||
| 16 | Miami/Ft L, FL | 12,999,600 | 2,925,612 | 1,987,200 | 17,912,412 | |||
| 17 | Cleveland, OH | 9,356,400 | 7,700,400 | 2,208,000 | 19,264,800 | |||
| 18 | Denver, CO | 1,242,000 | 1,766,400 | 3,008,400 | ||||
| 19 | Orlando, FL | 11,509,200 | 1,766,400 | 13,275,600 | ||||
| 20 | Sacramento, CA | 6,541,200 | 5,796,000 | 1,656,000 | 13,993,200 | |||
| 21 | St. Louis, MO | 1,904,400 | 1,545,600 | 3,450,000 | ||||
| 22 | Pittsburgh, PA | 4,554,000 | 12,171,600 | 2,870,400 | 19,596,000 | |||
| 23 | Portland, OR | 4,305,600 | 993,600 | 5,299,200 | ||||
| 24 | Baltimore, MD | 4,968,000 | 7,783,200 | 1,214,400 | 13,965,600 | |||
| 25 | Indianapolis, IN | 12,420,000 | 82,800 | 1,876,800 | 14,379,600 | |||
| 26 | Charlotte, NC | 9,522,000 | 6,541,200 | 828,000 | 1,435,200 | 18,326,400 | ||
| 27 | San Diego, CA | 6,706,800 | 3,312,000 | 662,400 | 10,681,200 | |||
| 28 | Hartford/New Hav., CT | 8,528,400 | 5,299,200 | 772,800 | 14,600,400 | |||
| 29 | Raleigh, NC | 6,210,000 | 5,961,600 | 2,401,200 | 1,104,000 | 15,676,800 | ||
| 30 | Nashville, TN | 3,726,000 | 3,560,400 | 1,766,400 | 9,052,800 | |||
| 31 | Kansas City, MO | 6,127,200 | 1,435,200 | 7,562,400 | ||||
| 32 | Columbus, OH | 6,706,800 | 910,800 | 1,214,400 | 8,832,000 | |||
| 33 | Cincinnati, OH | 5,713,200 | 331,200 | 883,200 | 6,927,600 | |||
| 34 | Milwaukee, WI | 1,821,600 | 1,435,200 | 3,256,800 | ||||
| 35 | Salt Lake City, UT | 82,800 | 1,738,800 | 1,766,400 | 3,588,000 | |||
| 36 | Greensville, SC | 7,617,600 | 4,057,200 | 496,800 | 1,766,400 | 13,938,000 | ||
| 37 | San Antonio, TX | |||||||
| 38 | Birmingham, AL | 5,713,200 | 2,318,400 | 1,324,800 | 9,356,400 | |||
| 39 | Harrisburg, PA | 4,885,200 | 4,471,200 | 1,656,000 | 11,012,400 | |||
| 40 | Norfolk, VA | 1,987,200 | 6,458,400 | 1,435,200 | 9,880,800 | |||
| 41 | Las Vegas, NV | 5,133,600 | 883,200 | 6,016,800 | ||||
| 42 | Memphis, TN | 1,159,200 | 1,076,400 | 220,800 | 2,456,400 | |||
| 43 | Oklahoma City, OK | 2,815,200 | 331,200 | 3,146,400 | ||||
| 44 | Louisville, KY | 2,318,400 | 3,063,600 | 662,400 | 6,044,400 | |||
| 45 | Buffalo, NY | 2,152,800 | 7,700,400 | 993,600 | 10,846,800 | |||
| 46 | Jacksonville, FL | 4,636,800 | 414,000 | 1,104,000 | 6,154,800 | |||
| 47 | Providence, RI | 7,120,800 | 5,630,400 | 441,600 | 13,192,800 | |||
| 48 | New Orleans, LA | 3,312,000 | 2,152,800 | 772,800 | 6,237,600 | |||
| 49 | Richmond, VA | 4,388,400 | 3,063,600 | 662,400 | 8,114,400 | |||
| 50 | Rochester, NY | 1,821,600 | 3,808,800 | 441,600 | 6,072,000 | |||
| TOTAL | 435,528,000 | 260,323,200 | 13,082,400 | 3,808,800 | 2,925,612 | 79,819,200 | 795,487,212 | |
| All Other DMA's | 152,269,200 | 122,544,000 | 2,484,000 | 60,278,400 | 337,575,600 | |||
| GRAND TOTAL | 587,797,200 | 382,867,200 | 13,082,400 | 6,292,800 | 2,925,612 | 140,097,600 | 1,133,062,812 | |
| Non Mainland Stores | 1,490,400 | 3,864,000 | 5,354,400 |