François Décarie Vice President, Business Development PQ,
StoreBoard Media Canada

François Decarie is a 25-year sales and marketing veteran whose passion for the business has led him to innovate and create new opportunities for event properties, media and advertisers alike.

François joined StoreBoard Media Canada in September 2010 as Vice President, Business Development PQ. In this role he is responsible for all areas of business development, advertising sales and other operations in Quebec, an area that is expected to comprise a major portion of StoreBoard's Canadian business.

During a career spent working primarily in the media, entertainment and sports industries, François developed partnership programs for Celine Dion, the Air Miles Program and Retail Media. He sold and managed commercial inventory for more than 800 hours of production on two Olympic broadcasts (Sydney 2000 and Salt Lake City 2002), where he created innovative sponsored content integration for his clients.

François serves on the Board of Directors at Cybercap, a social reinsertion program using multimedia as a motivational tool for youngsters.

François enjoys spending his leisure time cooking for his friends and family, and rumor has it he serves one of the "best home cooked meals" in the Western Hemisphere.