"BEIERSDORF USES STOREBOARD MEDIA FOR CVS NIVEA PRODUCT LAUNCH"

Beiersdorf uses StoreBoard Media for CVS Nivea product launch

By Antoinette Alexander

NEW YORK (May 9) StoreBoard Media, which places indoor billboards within more than 13,000 retail pharmacy stores nationwide, has announced that its indoor billboards are being utilized by Beiersdorf AG to deliver branding message in support of a new product launch for Nivea Sun-Kissed Firming Moisturizer.

Beiersdorf 's StoreBoard campaign is featured on the 5-foot-tall security pedestals at the entrances to 6,300 CVS stores nationwide. The effort will generate a half billion impressions among consumers who will spend more than $4 billion at CVS during the four week advertising cycle, according to Douglas Leeds, chief executive of StoreBoard Media.

StoreBoard Media has the rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 pharmacy retailers stores nationwide, including CVS, Walgreens, Duane Reade, Longs Drug Store, Jewel-Osco and USA Drug, generating more than a billion monthly gross impressions. StoreBoard advertising panels occupy approximately 85 square feet within each store.