"RoC SKINCARE, ALL DETERGENT SIGN ON FOR STOREBOARD MEDIA'S SECURITY PEDESTALS"

RoC Skincare, All Detergent sign on for StoreBoard Media's security pedestals

By Allison Cerra

NEW YORK (April 21) Johnson & Johnson's RoC Skincare and Sun Products Corp.'s All Detergent have signed on to advertise on StoreBoard Media's security pedestal media.

The two brands are being featured beginning Tuesday on StoreBoard's EyeCurve billboards at the entranceways to chain drug stores nationwide. The campaigns will run through May 17.

Johnson & Johnson is a returning StoreBoard shopper marketing advertiser, but is utilizing the EyeCurve billboards for the RoC brand for the first time. All Detergent is a returning brand.

"We are continuing to experience rapid growth because advertisers recognize that we provide a powerful advertising mass medium that reaches out-of-home shoppers at the point-of-decision. Our strongest endorsement can be found in our high percentage of repeat business," said StoreBoard CEO Douglas Leeds.

Retailers who join the StoreBoard media network generate a new source of revenue, Leeds said, since StoreBoard shares its revenue with retailers. In addition, StoreBoard sells its product as media rather than promotion, enabling retailers to gain access to new marketing dollars from brands.

StoreBoard sells its advertising in four-week cycles. The Johnson & Johnson and Sun Products Corp. campaigns comprise the fifth cycle for 2009.