"THREE BRANDS TO ADVERTISE ON STOREBOARD MEDIA'S SECURITY PEDESTALS"

Three brands to advertise on StoreBoard Media's security pedestals

By Antoinette Alexander

NEW YORK (March. 30) Alberto Culver's Nexxus, Cadbury's Halls and Kao's Curel brands have signed on to advertise on StoreBoard Media's security pedestal media, StoreBoard Media recently announced.

The three brands are currently featured on StoreBoard's EyeCurve billboards at the entranceways of pharmacy retailers nationwide. The campaigns will run through April 19.

Nexxus and Halls are returning StoreBoard shopper-marketing advertisers, while Curel is making its StoreBoard debut.

StoreBoard shares its revenues with retailers, and because StoreBoard sells its product as media rather than promotion the retailers gain access to new marketing dollars from brands, the company stated.

StoreBoard sells its advertising in four-week cycles. The Nexxus, Halls and Curel campaigns comprise the fourth cycle for 2009.

StoreBoard Media's security pedestal media.