Claudio Rodrigues Chairman, StoreBoard Media Canada

Like many of his StoreBoard Media colleagues, Claudio Rodrigues joined the company as a successful marketing entrepreneur. Over an eight-year period, he built a media sales business, Retail Media Group, from a start-up in Calgary to a major national network, serving over 40 markets across Canada.

Claudio is a proven brand builder and a leading expert on loyalty and reward programs. He has participated in the creation and development of a number of ground-breaking marketing initiatives, including AIR MILES (The Loyalty Group), Membership Rewards (American Express) and the AdBar Network (Retail Media Group). Much of Claudio's marketing experience focuses on coalition marketing and partnering major corporations to the benefit of all parties involved.

Claudio holds an MBA from Queen's University and a Bachelor of Science from the University of Alberta. He calls himself an avid "but not very good" golfer and soccer player.

He is also a very proud father of two children and is actively involved in coaching and supporting all their various endeavors.