Caroline Kelso Joins StoreBoard Media as Office Manager

NEW YORK, July 19, 2011 — StoreBoard Media, operators of America's largest in-store billboard network, announced today that Caroline Kelso has joined the company as office manager.

Kelso is a recent graduate of Trinity College in Hartford, Conn., where she earned a bachelor's degree in sociology. During her time in college, she served internships at StoreBoard Media, Rogan LLC & Loomstate and Parsons School of Design. For StoreBoard, Kelso worked on a project identifying consumer demographics and purchasing data in markets served by retailers in the StoreBoard ad network.

"Caroline is a bright and energetic individual who is already knowledgeable about our business through her past internship here," said Rick Sirvaitis, president, StoreBoard Media. "We are delighted to welcome her aboard on a full-time basis."

About StoreBoard Media

StoreBoard Media LLC, America's largest in-store billboard network, places advertising billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard Media's indoor billboards generate 1.2 billion gross impressions every four weeks. StoreBoard® advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoard panels are a powerful mass medium that is "aisles away, not miles away" from point-of-decision.

Positioned as a media buy, StoreBoard panels do not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings, Schick and others.

CONTACT
Mark Braff
Braff Communications LLC
201-612-0707