StoreBoard Media Begins International Expansion With Push into Canada
New Vancouver-Based Licensee — StoreBoard Media Canada —
Inks Retail Installation Agreement with London Drugs
NEW YORK, Nov. 18, 2010 — StoreBoard Media, the largest indoor billboard network in the United States, has taken its first step in a planned international expansion by securing its first retail installation in Canada via a new licensed partner based in Vancouver.
StoreBoard's new licensee, operating as StoreBoard Media Canada, has signed an agreement with London Drugs to place ads on the retail chain's security pedestals in the stores' entrance ways, computer and audio video departments across Western Canada starting immediately. London Drugs operates 74 stores across Alberta, Saskatchewan, Manitoba and British Columbia.
StoreBoard Media Canada is being run by Klint Rodgers, president, StoreBoard Media Canada.
Doug Leeds, StoreBoard's chief executive officer, said, "Our move into Canada is the first in a long-term plan to introduce StoreBoards around the world. We offer a very simple proposition that will resonate with marketers across the globe just as it has here in the U.S.; namely, a powerful mass medium branding tool that reaches consumers as they are about to make purchase decisions. In Canada, the team led by Klint Rodgers has a proven track record of success, with all the right industry contacts in place and the ability to make things happen both efficiently and effectively. We couldn't have found a better partner to plant our first flag outside the U.S."
Rodgers said, "We can confidently forecast a successful move into Canada based on StoreBoard's great success in the U.S. along with the extremely positive feedback we have already received from meetings here with retailers in the drug, grocery, electronics and home hardware categories."
More information on StoreBoard Media Canada can be found at www.storeboards.ca.
Recently, StoreBoard Media was named one of America's fastest-growing private companies for the second consecutive year by Inc. magazine. StoreBoard Media's placement on the 2010 Inc. 500 list was based on three-year revenue growth (2006-2009) of 1,229%.
StoreBoard's indoor billboards now deliver more than one billion gross impressions per month among prime target consumers. The company has more than 80,000 advertising panels in nearly 14,000 chain drug stores including Rite Aid, CVS, Duane Reade, USA Drug, Kerr Drug and Snyder Drug, as well as in Kmart stores nationwide. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings, Schick and others.
About StoreBoard Media
StoreBoard Media, America's largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard's indoor billboards generate more than one billion gross impressions every four weeks. StoreBoardTM advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707