Alberto Culver Launches Indoor Billboard Campaign with StoreBoard Media™
NEW YORK, March 3, 2010 — StoreBoard Media™, America's largest indoor billboard network and one of the fastest-growing private companies in the United States according to Inc. magazine, announced today that Alberto Culver is launching a four-week multi-brand campaign utilizing StoreBoard's security pedestal media.
The campaign will feature Alberto Culver' Nexxus, St. Ives, TRESemme and Noxema brands, and will run in nearly 800 CVS Beauty Advisor stores nationwide through March 28.
Doug Leeds, StoreBoard's chief executive officer, said, "Alberto Culver will generate more than 66 million brand impressions at the entrance to stores that sell those brands. Our advertisers consistently find that our network increases brand awareness at a critical point in the purchase cycle, which explains the high demand for our media and, in turn, our rapid growth."
StoreBoard Media was ranked 66th on the Inc. 500 list of the country's fastest-growing private companies, with three-year revenue growth of 2,025.7%. The 28th annual list, published in September 2009, ranked "the most dynamic, fast-growth companies in the nation, the ones finding innovative solutions."
About StoreBoard Media
StoreBoard Media, America's largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, generating more than one billion gross impressions every four weeks. StoreBoard™ advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores.
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
mbraff@braffcommunications.com