StoreBoard Media's Out-of-Home Ad Network to Surpass 100^th Program Milestone on October 11

Four New Ad Campaigns Take StoreBoard Past the Century Mark

NEW YORK, Oct. 4, 2010 — StoreBoard Media announced today that its out-of-home ad network will surpass the 100-program mark with the launch of new campaigns for four advertisers on Oct. 11. StoreBoard's growth was recognized recently by Inc. magazine, which for the second consecutive year named StoreBoard Media one of America's fastest-growing private companies. StoreBoard's placement on the Inc. 500 list was based on three-year revenue growth (2006-2009) of 1,229%.

The four-week campaigns launching on Oct. 11 will represent another milestone in StoreBoard's growth as the company surges past the 100-program mark. The new campaigns will feature security pedestal advertising by Cadbury Halls (in Rite Aid and Duane Reade stores), and by Curel, Wrigley and Garnier. The latter three programs will run in CVS stores in select markets targeted by each advertiser.

Doug Leeds, StoreBoard's chief executive officer, said, "Passing the 100^th program mark is something to celebrate because it symbolizes our rapid and ongoing growth. This growth can be attributed to a number of factors, but none more important that providing advertisers with something they really want and need: a powerful mass medium branding tool that reaches consumers as they are about to make purchase decisions."

StoreBoard Media's indoor billboards now deliver 1.2 billion gross impressions every month across a retail network consisting of nearly 14,000 stores—and growing.

About StoreBoard Media

StoreBoard Media, America's largest in-store billboard network, owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide, including CVS, Rite Aid, Duane Reade, USA Drug, Kerr Drug and others, as well as Kmart stores across the country. StoreBoard's indoor billboards generate more than one billion gross impressions every four weeks. StoreBoard^TM advertising panels occupy approximately 60 square feet within each store, reaching 100% of shoppers. StoreBoards are a powerful mass medium that is "aisles away, not miles away" from point-of-decision. Positioned as a media buy, StoreBoards does not compete with other in-store media options for merchandising/trade dollars, creating an opportunity for retailers to capitalize on the branding value of their stores. Brands and companies that have advertised to date with StoreBoard Media include Cadbury, Coca Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings, Schick and others.

CONTACT
Mark Braff
Braff Communications LLC
201-612-0707